marketing

Corporations are under increasing pressure from customers, investors, employees, legislators, banks, and insurance companies to embrace social and environmental responsibility. But Wall Street demands quarterly results, a stringent return on investment, and a short payback period. Up until now, there's been very little evidence expressed in business language showing the benefits of the "triple bottom line" relevant to the short- and long-term priorities of senior executives.

• bob willard
• course adoption
• greenmoney journal
• hr development
• incompatible goals
• journal business ethics
• language of business
• lohas journal
• mail
• marketing
• payback period
• pragmatic language
• retention costs
• return on investment
• sustainability strategies
• sustainable development strategies
• sustainable initiatives
• web publicity
• world business council