environmental practices

The idea for Eco-Pioneers came to Steve Lerner while he was attending the 1992 Earth Summit in Rio de Janeiro. Although he was moved by the vision of sustainable development evoked by citizens and officials at the summit, as a reporter he felt a need to put a human face on the rhetoric and find out what sustainable development actually looks like in the United States. He spent the next four years searching out what he came to call "eco-pioneers"--the modern pathfinders who are working in the American pragmatic tradition to reduce the pace of environmental degradation.

• conserve water
• earth summit in rio
• eco
• ecological problems
• environmental degradation
• environmental practices
• generate power
• grow food
• hazardous waste
• human face
• pathfinders
• pioneers
• plant species
• pragmatic tradition
• push the limits
• social goals
• steve lerner
• sustainable development
• sustainable future
• visionaries

This book dispels the myth that a business or organization has to choose between making a profit and protecting the environment. Appealing to employees at every level, it provides over 100 examples of environmental practices that bring savings or new sources of revenue. It also coaches readers to make their environmental cases to management using business language -- leading their argument with profitability.

• business language
• environmental cases
• environmental practices
• myth
• profitability
• protecting the environment