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Canadian Ad Watchdog Releases Green Marketing Guidelines
Posted June 30th, 2008 by Administrator
A new guide (PDF) from the Canadian Competition Bureau of the Canadian Standards Association provides the business community there with green marketing guidelines.
While the guide is not law, the Competition Bureau says it will not hesitate to pursue deceptive environmental claims, fine violators or remove products from store shelves.
According to “Environmental Claims: A Guide [...]
