As Goes Wal-Mart…Retailer Says Green Product Adoption Up In 2007

Wal-Mart has announced an adoption rate increase of 66 percent from last year in its sustainability Live Better Index, which has been tracking consumers’ decisions to purchase five key eco-friendly products since April 2007.
The index follows the adoption rates - sales compared to other products in the category - of five eco-friendly products based on [...]

• Business-to-Consumer