40 Million ‘Green Boomers’ In U.S.

Forty million boomers use their purchasing power to buy environmentally safe brands, according to a survey from AARP Services and Focalyst.
This large, green boomer segment is often more demanding of quality in the products and services they buy, more attuned to advertising and exhibit higher brand loyalty than other boomers.
The tendency to buy environmentally safe [...]

• Business-to-Consumer