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Green Roofs for Healthy Cities

Posted October 8th, 2007 by cherylfrushon

Our Mission
Green Roofs for Healthy Cities’ mission is to increase the awareness of the economic, social, and environmental benefits of green roof infrastructure across North America and rapidly advance the development of the market for green roof products and services.

Although the current market does not value many of the tangible public and private benefits of green roofs to their full potential, we are striving to facilitate changes that will bring green roof technologies to the forefront of high performance green building design, implementation and maintenance. The development of the green roof market requires that we:

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Research the public and private community building and community-wide benefits of green roofs in various cities and climate zones across North America.
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Develop and provide value added products and services to our Corporate and Individual membership base.
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Engage a wide variety of stakeholders and educate the general public on the many social, economic and environmental benefits of green roof infrastructure.
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Establish cost effective public policies to recognize the public benefits and fund the widespread implementation of roofs thereby helping to reduce the higher upfront capital costs associated with green roof technology.
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Develop professional training and accreditation courses to facilitate excellence in green roof design, implementation and maintenance.
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Facilitate the international exchange of information on policies, products, science and research.

Our Products and Services
Green Roofs for Healthy Cities and its members are dedicated to developing the market for green roof infrastructure products and services in North America. To achieve this goal, Green Roofs for Healthy Cities:

* Markets the goods and services offered by its Corporate and Individual members and works to raise the profile of its non-profit and government members on the website.
* Develops consensus on key training and accreditation requirements, and develops and delivers courses, such as Design 101, which support our Corporate members through product samples and descriptions in our participants manual and future course materials.
* Generates project referrals for its members – directly and indirectly through our website on an ongoing bases. Our website features a searchable database of Individual members, which tracks their professional development and will help generate project leads.
* Gathers data on industry size and composition from Corporate members. The first report is planned for 2006 in Boston.
* Presents the Green Roof Awards of Excellence to celebrate the six most integrative green roof projects in North America and to recognize a champion in the public service for their support of the industry.
* Organizes an Annual International Greening Rooftops for Sustainable Communities Conference, Awards and Trade Show – 2007 will be in Minneapolis, Minnesota from April 29th to May 1st. The conference is co-hosted by the local city, which helps to develop supportive policies for green roof market development.
* Collects and publishes technical data on green roof performance and project, policy, and industry developments in the Green Roof Infrastructure Monitor™, published semi-annually. Provides discounted advertising for Corporate members.
* Facilitates business-to-business networking and joint ventures.
* Acts as a catalyst to establish research and demonstration projects and promotes comprehensive approaches to green roof research and cost-benefit analysis at the local government level in part through our Research Committee.
* Promotes the development of supportive green roof public policies through our Green Roof Symposia in partnership with local governments and other stakeholders while providing opportunities for Corporate members to display goods and services.
* Produces an annual Conference Proceedings CD ROM showcasing the policy, project and research information presented at our conference. This CD includes member directory and exhibitor information.
* Establishes positive working relationships with related professional associations in North America and internationally such as CaGBC, USGBC, ASLA, RCI, AIA, US Composting Council for cross promotion of events and continuing education.
* Provides general information on green roofs to the public through media relations and by visiting related trade shows, such as the ASLA, USGBC, and the AIA.