45 iPod Cases

New iPod cases use reclaimed vinyl albums to protect
digital music players
Media Release | January 17, 2007
Contexture Design
Vancouver, BC, Canada
Fans of digital music can now dress up their iPods with one-of-a-kind protective cases
made using reclaimed vinyl records. Created by Contexture Design, the cases are known
as ‘45’, after the typical playing speed of 7-inch vinyl records.
Made to fit iPods ranging from 20 GB to 80 GB, the cases are composed of
thermoformed vinyl records, felt padding of 40 per cent recycled fibers, cork and a
plexiglass window.
In a key design feature, the centre hole of each case’s record has been positioned to fit
exactly around the iPod’s click-wheel. Secondary openings provide access to charging
and headphone jacks.
‘45’ iPod cases are currently available at www.45ipodcases.com, a Contexture Design
website. Online, buyers choose their favorite available vinyl records, which are then
custom built, making them among the most personalized portable media case on the
market.
‘45’ iPod cases are available for the sticker price of $45. As a further incentive,
Contexture offers a $5 rebate in exchange for participation in a street-level marketing
campaign. To qualify for the rebate, participants hang concert-style posters of the
product around their neighborhood.
“‘45’ is a perfect mix of past and present,” says Nathan Lee, Contexture Design cofounder.
“We’re taking an old music media and using it to protect and personalize
cutting-edge audio technology – digital meets analog.”
“Music is a very personal thing,” says founding partner Trevor Coghill, “and with the
‘45’ iPod case, music aficionados can finally personalize their iPods to the same degree.”
To view ‘45’ iPod cases, visit www.45ipodcases.com. To download print quality images
visit www.45ipodcases.com/press.php. See below for product and company
backgrounders.
CONTACT
Nathan Lee
Contexture Design
604-729-2444
nl@contexture.ca
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• Ecology
• Entertainment
• Music
• Recycling